Monthly Archives: February 2013
by Malka Maxwell(re-print)
A few years ago, when I wrote and published my book I had known that I needed traffic to get the information regarding my ebook out to the masses. What is called web2.0 or user generated content sites were just starting to crop up, places such as Facebook, Myspace, Yahoo Answers and the like became the places to go.
By using those sites and other techniques it was very easy to generate twenty five pages of relevant information regarding me and my brand. Relevant information to me is anything that allows anyone doing research about what I think, and how I do business to be able to see blog posts, articles, forums and even charity events, and political events that I felt were near and dear to my heart.
Since then, these type of sites have increased by almost no exaggeration, one hundred fold! You have tons of coupon companies, more ways to access ebooks, new device creations to make our computers and the handy information portable and more.
Over the last year or so, of doing search engine marketing as a service to others I have encountered many business owners who felt that word of mouth was good enough for them, and that even though they have a website and a Facebook page, their web designers told them that the marketing element is of no value. My opinion is this, I respect that belief however, I also believe to stay in the fore front of all of this madness you have to be able to get new and constant traffic.
As a service I actually use the same basic blueprint I used years ago (obviously with some more current website and directory lists) to continue to generate that free traffic.
The top 4 free traffic sources are
1. Blogs. Using blogs, and telling people about what you know is one of the free traffic sources. Once you put an RSS feed, and join either a ring of blogs, or advertise you actual posts, you will get traffic. Using a blog can generate a lot of traffic. But remember the goal of traffic is not only to have people read what you say, but also to help you make money. That is done by purchasing from your store, purchasing your service, joining your affiliate program or clicking on links within the blog.
2. Good use of Bio Box in articles and blog posts. When you read articles in print newspapers and magazines as well as the online articles and blog posts, most authors put information at the bottom of the article. This information at the bottom of the article is an author bio. By using the bio (short for biography) box to let the reader know of your website, blog, newsletter or anything of interest that you have to offer.
3. Article use. Articles are a great way to get traffic because for the most part, they stay online for what seems to be forever. This makes searching for the topic of what you have written come up in a search. In addition you are able to brand yourself as an expert, and the final advantage of using articles is that the article directories have high PR (page ranking) having those links back at you will help traffic and the quality of referring traffic to your website.
4. Use high traffic blogs. You can contribute to the content on a high traffic blog by commenting and linking back to your own website and or blog.
Getting traffic to your website is a physically challenging but essential thing to do. Traffic is key just like in a physical store or office. If no one is stopping by, then a new plan has to be put into place to get prospects and customers into your business.
by Malka Maxwell (re-print)
The purpose of search engine optimization is to make sure that your website, is an ever changing website in terms of content and information, that it will be easily found when someone is looking for the services or product that you sell.
Millions of web pages have been created and just like a physical library or a physical yellow pages they need to be categorized so that a search can be narrowed down. Search engine optimization does that . You choose keywords, or search terms that will make your service or product easily found. Due to the large amount of repeat service and same or similar product sales each place needs a way to get their message out. When your message is out their, that is essentially your traffic. The more traffic you get, the more exposure your product or service gets, which then translates into sales.
The key element that determines how important your website is and distinguishes it from everyone else is how much information is floating around the internet regarding your product or service. The more information, the faster your product or service becomes accessible to someone looking for the product. That is what is called page rank. Usually the higher the rank, the faster you will be found. Like many rules, there are of course exceptions. So, even if you have a service for example that doesn’t change much and you have a website that really doesn’t need to change often, by doing things outside of the actual website, you are able to create more content, thus making your website appear to constantly change and help your page ranking.
The top 5 tips to increase website traffic and ranking are
1.View your website with the same seriousness you would for a physical store. You can do that by viewing your website as a constantly evolving sales tool, as opposed to a brochure that is printed once and never used again (or in web language a static brochure)
2. Know the main design requirements. When designing your websites and blogs think research and use the keywords and or phrase combinations to attract your target customers. Place your keywords (including your primary and secondary keywords) in the right fields and use those same words within your web pages. Those fields are more specifically Headers, META tags, Title, photo ALT text, primary and secondary keywords and more. Primary and secondary keywords should start within the first 25 words in your page content and spread them evenly throughout the document. You can also use your primary keywords as your domain name.
3. Keep your design simple. If you sell a service exclusively on the internet, it may help to visualize yourself in a physical store or office. Imagine a customer walks in and proceeds to do the business at hand such as purchasing an item or looking something up, or just speaking with an office member. With all of these elements in mind, if you were planning a physical office these are just a few of the issues you are considering. On line, the same thing will apply, but in a more general sense. Create a website that customers can navigate easily (or in a physical store, it would translate as walk down the aisles easily). Navigation will be between the various web pages, so that a customer can find what they want and purchase the product and or service
4.Make the experience memorable. Hiring help to do website, booklets and more can be pricey. Using the analogy of a physical store or office, create things you would give or do in the physical world. Demonstrate your knowledge of your product or service by writing articles and submitting them to the various databases. Use simple payment structures, and shipping options again, to make a memorable experience.
5. Track your progress. Using a physical office or store analogy you would keep track of the stock, and the repairs that may be needed, advertisement, and computer functioning etc to make your business run smoothly. For your website, that translates as using tools to track what is going on with your business. Tracking is good whether you are making no money or some money. You can do that by becoming knowledgeable of trends in search algorithms, use tracking tools, make tweaks to your actual website to keep your search engine ranking high and more.
Doing the administrative work for running a business is often the most time consuming part of it all. Doing the administrative work can be done smarter just by putting the needs in perspective. Once you do that, create your goals, and set out to achieve them. Page ranking is a slow and monthly process, but when done correctly can have a long lasting effect.