Top 5 Tips To Increase Website Traffic And Rank

by Malka Maxwell (re-print)

Search engine marketing or optimization is a buzz word that has taken on a life of its own. Evey one seems to be offering these services. What the service should cost, is a topic for another time.

The purpose of search engine optimization is to make sure that your website, is an ever changing website in terms of content and information, that it will be easily found when someone is looking for the services or product that you sell.

Millions of web pages have been created and just like a physical library or a physical yellow pages they need to be categorized so that a search can be narrowed down. Search engine optimization does that . You choose keywords, or search terms that will make your service or product easily found. Due to the large amount of repeat service and same or similar product sales each place needs a way to get their message out. When your message is out their, that is essentially your traffic. The more traffic you get, the more exposure your product or service gets, which then translates into sales.

The key element that determines how important your website is and distinguishes it from everyone else is how much information is floating around the internet regarding your product or service. The more information, the faster your product or service becomes accessible to someone looking for the product. That is what is called page rank.  Usually the higher the rank, the faster you will be found. Like many rules, there are of course exceptions. So, even if you have a service for example that doesn’t change much and you have a website that really doesn’t need to change often, by doing things outside of the actual website, you are able to create more content, thus making your website appear to constantly change and help your page ranking.

         The top 5 tips to increase website traffic and ranking are

1.View your website with the same seriousness you would for a physical store. You can do that by viewing your website as a constantly evolving sales tool, as opposed to a brochure that is printed once and never used again (or in web language a static brochure)

2. Know the main design requirements. When designing your websites and blogs think research and use the keywords and or phrase combinations to attract your target customers. Place your keywords (including your primary and secondary keywords) in the right fields and use those same words within your web pages. Those fields are more specifically Headers, META tags, Title, photo ALT text, primary and secondary keywords and more. Primary and secondary keywords should start within the first 25 words in your page content and spread them evenly throughout the document. You can also use your primary keywords as your domain name.

3. Keep your design simple. If you sell a service exclusively on the internet, it may help to visualize yourself in a physical store or office. Imagine a customer walks in and proceeds to do the business at hand such as purchasing an item or looking something up, or just speaking with an office member. With all of these elements in mind, if you were planning a physical office these are just a few of the issues you are considering. On line, the same thing will apply, but in a more general sense. Create a website that customers can navigate easily (or in a physical store, it would translate as walk down the aisles easily). Navigation will be between the various web pages, so that a customer can find what they want and purchase the product and or service

4.Make the experience memorable. Hiring help to do website, booklets and more can be pricey. Using the analogy of a physical store or office, create things you would give or do in the physical world. Demonstrate your knowledge of your product or service by writing articles and submitting them to the various databases. Use simple payment structures, and shipping options again, to make a memorable experience.

5. Track your progress.  Using a physical office or store analogy you would keep track of the stock, and the repairs that may be needed, advertisement, and computer functioning etc to make your business run smoothly. For your website, that translates as using tools to track what is going on with your business. Tracking is good whether you are making no money or some money. You can do that by becoming knowledgeable of trends in search algorithms, use tracking tools, make tweaks to your actual website to keep your search engine ranking high and more.

Doing the administrative work  for running a business is often the most time consuming part of it all. Doing the administrative work can be done smarter just by putting the needs in perspective. Once you do that, create your goals, and set out to achieve them. Page ranking is a slow and monthly process, but when done correctly can have a long lasting effect.

Malka Maxwell is an author,writer actively working with Business Owners to improve their knowledge of SEO.


Posted on February 13, 2013, in Traffic and tagged , , , , , . Bookmark the permalink. 2 Comments.

  1. I really like it when people get together and share
    opinions. Great site, keep it up!

  2. Everything is very open with a really clear description of the challenges.

    It was truly informative. Your website is very helpful.

    Thank you for sharing!

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Malka Maxwell

Author of How To Get Ahead With Resumes (revised)

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