Category Archives: search engine rankings
(c) Malka Maxwell
So much debate evolves around the importance of keywords and content in terms of ranking a website.This debate is similar to the longstanding debate of what came first the chicken or the egg?
There are enough valid points to add credence to both sides.Case in point; if you create well written content,meaning content that is informative, well written and even pleasant to look at decorated with beautiful pictures what is to guarantee that anyone will read your work? All of the energy that is put into creating content you would want more than a few people reading.
On the other hand, if you create content solely based upon keywords meaning that the content may lack in interest or may lack in terms of design .But you use keywords that will yield a high return in the search engines, who is to say that more people will return to read what you wrote or have on your website.
After some research and examining the pros and cons of both point of views it stand to reason that for content to be effective a combination of both good content and keywords are a necessity.
By creating content that is readable, and interesting, and adding some freebies in the mix you know that your visitors will be interested in something. The best analogy for this is similar to inviting people over for a gathering. You plan for your guests to be comfortable that includes having something to drink and something to eat. The amount of food, and the exact drinks such as non-alcoholic or alcoholic will be determined by the actual guests, and the time of the gathering. Same thing with your content. Your content in essence is the things you give to others to make theme comfortable.
Continuing with the same analogy, inviting your guests after you have made a list of whom you will invite is similar to the keywords you use.You can invite your guests by word of mouth, or by sending invitations through regular mail or snail mail. The point is an invitation is extended to those you would like to come. The keywords are what is inviting the guests to the gathering or website.
So, the next time you are considering if you should focus on keywords or content, why not do both. After all (continuing with the “get together” analogy)you want to have an gathering that is the talk of the town as opposed to an epic fail.
Tools for keyword selection:
1.Googles keyword tool free tool, depending on the niche, you may have to redefine searches
2.Market Samurai – I still have not used this tool, however, I’ve read a lot of positive reviews for it. Nonetheless this product seems to make the keyword selection process go a lot faster.
3.SEO Book Keyword Suggestion Tool – this tool is part of a group of online tools.A basic or free account is required to use the tool. There are other plans available as well.The upgraded version offers more options for your keyword search especially if it is a niche that is a bit obscure.
4.Add Me – is another tool that yields a decent search. You may have to tweak your keywords a bit
5.Keyword Optimizer Pro Software– a best choice, free to use.
Do you have some point of view that you would like to add? Please post your comments below
By Malka Maxwell (reprint from 10/30/2010)
When creating a local search you will need to be familiar with what search terms are being utilized to find your business. If you have a website already this part is already complete. Use the keywords or their synonyms to tag your local listings.
Local listings can best be described as “your business name + your city”. And “your keywords + you city”. So, for instance if you are a ice cream shop located in Queens New York you would place your business in websites that have local listings for your city, in this case “Queens”.
The most common places to list your business is obviously in Google maps/Google Places. The process of getting into Google Places can be a bit complicated but once you get the hang of it, it becomes easier. Their process requires a telephone validation process and or a mail validation process which can take up to six weeks. This process is applicable to physical locations (usually).
Congratulate yourself, you are on the map, now move on to other places.
A great way to get your local listing high in the search engine rankings is to use interactive websites. These websites allow customers to leave reviews of your product and or service.
The more often your customers leave reviews, the more fresh you will be in the search engines (in addition to the other methods that are being used to move you up in the search).
Remember, the real underlying goal for marketing on line in the search engines is to create a base for your brand to grow on.
That is accomplished by feeding news, new articles,new reviews, new tweets etc to the search engines WITHOUT spamming them. The more content or information that is relevant to your particular website that is “out there” the more the human and machine eyes (other wise known a search engines) will say you are the top authority which gets translated as top ranking in search engines.
(c) Malka Maxwell
Malka Maxwell is an author an publisher. Ms Maxwell’s SEO Consultancy offers service to New York, tri-state area and internationally. Read about SEO techniques, or hire her to do it for you