(c) Malka Maxwell
A marketing a campaign is designed with the knowledge that you need to know how to improve trust in a relationship by showing people that you have integrity and that your product or service will be what they want to or even imagine it to be.
It is common knowledge that all people expect to be “over sold” on anything. Whether it is a relationship, effectiveness of a product and the abilities of a service. There are two ways of handling this.
The first way is to undersell your service or product and over deliver. The second point of view for your marketing campaign is to tell the truth and meet that truth or surpass it.
Creating an environment of truth for your prospects is best demonstrated when a sign up form states “if you purchase and item from me, I will hold your information valuable and keep it safe.” This particular phrase is also denoted as “we will never rent sell your information” on subscription forms as well.
Other elements of trust that can be utilized to improve your relationship with prospects is use websites that can validate who you are, join websites that believe and promote ethical web business.
While you are creating content for your website, blogs, and even sales pages think of more ways of how to improve trust in a relationship.what things can you do to reassure your prospects, and that you can create an environment of trust. How can you express your sincerity when you add the following words “I hold your information valuable and I will never rent or sell your information.”